Find the strongest story
Identify the property’s defining features, the questions buyers may have, and the price and timing you want to discuss.
Discuss: property facts, supporting information, and pricing rationale.A listing approach built around your property
Explore how your property can be presented, shared, and discussed with prospective buyers. Start by planning the details with Brad.
Start where you are
What would you like to discuss?
Choose a starting point for your conversation with Brad.
Pricing guidance
Explore the property’s position and questions about its value.
Start this conversationPreparing to list
Discuss presentation, preparation, and the steps before launch.
Start this conversationMarketing my property
Talk through a proposed presentation and outreach plan.
Start this conversationA plan to discuss with Brad
Shape the listing around the property.
Start with the facts and your priorities, then agree on how the property will be presented and promoted.
Make the details easy to explore
Organize authorized photos, a clear description, key facts, and any available tour into a dedicated property page.
Discuss: photography, preparation, permissions, and the listing description.Plan Your Listing Photos →Choose the right channels
Use the property page as a destination for agreed outreach. Discuss brokerage exposure, agent connections, social posts, and any proposed paid promotion.
Confirm: included channels, who handles them, budget, and additional costs.Keep the conversation moving
Agree on how inquiries and showing feedback will be reviewed, how updates will be shared, and when the approach should be revisited.
Confirm: communication cadence, feedback, and decisions.
One place to explore the property
A dedicated page for your listing.
When an approved listing is published, buyers can explore its photos and details, share the page, print a property sheet, and prepare a question for Brad.
- Photo gallery and property description
- Price, status, and available property facts
- Tour link when one is provided
- Direct contact and a showing inquiry
Before your first conversation
Bring the details. Start with your goals.
You can explore a sale before every decision is made. Use these prompts to organize what you already know and the questions you want to ask.
Open the Printable Seller Checklist Review, check, and print · no sign-up requiredDownload the blank text versionBring general property information. Keep financial documents, access codes, and sensitive records out of website inquiries.
Your goals
Preferred timing, what matters most in the sale, and questions about your next move.
Property essentials
Address, home or land type, approximate size, and the features buyers should understand.
Improvements and condition
A simple list of updates, approximate dates, and known items to discuss.
What makes it distinctive
Outdoor space, layout, views, access, or other features that can be accurately documented.
Presentation and access
Available authorized photos, your preparation priorities, and showing arrangements to discuss.
Questions for the listing plan
Proposed price, included marketing services, any additional costs, and how updates will be communicated.
Good to know
Common questions
A few useful starting points. Talk with Brad about the details of your move.
Does a property page include MLS exposure?
A website property page is separate from MLS distribution. Ask Brad which brokerage and MLS services are included in your listing plan.
Are advertising and photography included?
Confirm the proposed services, responsibilities, fees, and any separate advertising budget with Brad before approving the plan.
Can I start if I am only considering a sale?
Yes. Bring your property details and questions to an initial conversation. The seller checklist can help you organize them.
Connect with Brad
Tell Brad about your property
A few details give Brad a useful starting point for your conversation.
- Tell Brad what you have in mind.
- Review your prepared message.
- Open your email application and send it.